Your target market isn’t on social media, they are in law offices, boardrooms, sales meetings, social events, and on the telephone with their own clients. The vast majority of luxury clients come from word of mouth. Their friends see the photos or brag to their friends about the photos, and so it goes. You have …
Month: August 2021
The way you test the veracity of marketing advice is the same way you test the source of any material in general. Ask yourself: Does this sound like something someone has done for positive results, or does it sound like a wild guess or someone’s “great idea”?
Your prospective client is looking for a specific photographer that takes a specific photograph. The photographer that excels in that photograph will win out over the photographer who takes a lot of mediocre photos in different genres. Business is one decision after another. Some decisions are made along the way. Some are foundational and should …